The customer journey in banking can be one of the longest in the brand-to-customer ecosystem, possibly lasting from pocket money to pension. If a customer misses a payment or is in danger of missing one, then this can often be a defining moment in the relations a customer has with their bank.
Webpay is a one-click, personalised payment channel that delivers mobile and web-based options for bill payments and collections. Organisations can now offer their customers a branded, intuitive payment portal, fully-optimised for mobile, tablet and desktop, that makes bills easier and quicker to pay.
With up to 10% of direct debits canceled after the initial sign-up and 3-5% failing every month, insurance providers need to look at new ways to pay. There is now a real opportunity to use strategic technology solutions and new ways of operating to encourage loyalty and increase revenues.